Step 1 - Start by typing each letter separate so you can adjust the angle and 3D qualities of each.
- I'm using a font called Futura Bold.
- I'd recommend using a font that is not thin and delicate.
- The more weight the font has the better.
- Also, use a grey or light color so when you proceed to the next step you'll be able to see what your 3D text looks like.
Step 2
- Go to Effect > 3D > Extrude & Bevel...
- Enter variables where I've highlighted below to achieve the look indicated.
Step 3
- Even after you apply 3D effects that you would like your letter to have you can also continue to rotate the letter to whatever angle you like, as I've done below.
- Just use the Selection Tool (V) to rotate the letter.
- Click on a color and the shading will automatically be applied to the different faces of the letter.
Step 4
- Use the same technique on the other letters.
- Use the Swatches Palette to quickly pick a range of vibrant colors and apply them to each letter.
Step 5
- Create a depth-of-field (the appearance of objects being closer and farther away) by going to Effect > Blur > Gaussian Blur...
- Enter the variable below and click OK.
Note: Make sure your letter will not need to be scaled larger or smaller after you apply the blur, as blur effects do not scale regardless of any preferences you have designated in Adobe Illustrator.
Step 6
- To create an even wider focal range, you can give different letters a unique blur amount.
- Observe how the angle, scale, blur and color all factor into how the entire word is perceived.
- Each letter has a random quality about it.
- The scale is varied to suggest distance.
- Again, the blur reinforces the depth and the colors are all bright and not repeated next to each other.
Step 7
- Type the rest of the phrase.
- The font I'm using is Bickham Script.
- As you can see, the font is very different from the font that the word "Playful" is written in.
- This creates a nice range and contrast between the two. Do the same for your layout.
Step 8
- Using the Rounded Rectangle Tool to draw a rectangle as shown below.
Note: You can adjust the curvature of the corners by holding the up or down arrow while you draw the shape.
Step 9
- Fill the rectangle with a 3-point gradient.
- The right-most green color helps create a slightly darker green that will frame the rectangle even more.
Step 10
- Move the text over the background.
- In order to apply a gradient to the text you will first need to turn it into outlines.
- Go to Type > Create Outlines.
- Now, select the text and give it a subtle grey to white gradient
Step 11
- To make the text look even more 3D add an Inner Glow by going to
Effect > Stylize > Inner Glow... - Select Screen, in the Mode drop down.
- Enter about 75 for Opacity and set the blur to your liking.
Step 12
- Now that the letter looks somewhat rounded we'll take it a step further and add a drop shadow.
Go to Effect > Stylize > Drop Shadow... - Set the Mode to Multiply (so the shadow blends nicely with the background).
- Set your Opacity to about 20 and give it a blur of your choosing.
Step 13
- This is what your design should look like right now.
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